Crime Stoppers of Flint & Genesee County
Fentanyl Awareness Campaign - Billboards
Graphic Design & Copywriting
Designed two billboards and wrote the accompanying copy for a fentanyl awareness campaign. The intention was to highlight the severe danger, particularly risk of death, associated with the drug.
These billboards were displayed in different areas of Flint, Michigan, for 14 weeks and garnered over 1 million impressions. The billboard graphics were also featured on televised and mobile public service announcements with partnering agencies.
BILLBOARD #1 - Intended to emphasize the risk of fentanyl presence in many forms of drugs, creating the imagery of a skull, typically associated with death.
Billboard #2 - Intended to emphasize the risk of death associated with fentanyl, using real mortality statistics represented by pills in the bullet chamber of a gun